Cryptozoic is excited to announce a new simplified way to distribute promo cards with forthcoming product. Our goal is to eliminate the possibility of promos not coming with product at the point of purchase. Phase 1 of this new plan includes that games that are currently in production, (Street Fighter Deck-building Game, Naruto Shippuden Deck-building Game, The Hobbit: The Unexpected Journey Deck-Building Game and The Lord of the Rings: The Return of the King Deck-building Game). These games will have promo(s) taped to the back of each game box prior to retail delivery. Games releasing later this year that have a promo card with fall into Phase 2. During Phase 2 each game's promo(s) will be included inside the box of each and every first edition print run. These games will feature a graphic on the front of packaging signifiying that the game is both a first edition and indeed has the promo inside. The first game to include the promo inside the box is Archer: The Danger Zone! Board Game which releases later this year.
Promo cards are intended to generate excitement for new products and we feel this new policy will provide a hassle free way for fans to get these special promotional cards!