Promo Card Update!

By Sara Erickson

Cryptozoic is excited to announce a new simplified way to distribute promo cards with forthcoming product. Our goal is to eliminate the possibility of promos not coming with product at the point of purchase. Phase 1 of this new plan includes that games that are currently in production, (Street Fighter Deck-building Game, Naruto Shippuden Deck-building Game, The Hobbit: The Unexpected Journey Deck-Building Game and The Lord of the Rings: The Return of the King Deck-building Game). These games will have promo(s) taped to the back of each game box prior to retail delivery. Games releasing later this year that have a promo card with fall into Phase 2. During Phase 2 each game's promo(s) will be included inside the box of each and every first edition print run. These games will feature a graphic on the front of packaging signifiying that the game is both a first edition and indeed has the promo inside. The first game to include the promo inside the box is Archer: The Danger Zone! Board Game which releases later this year. 

Once the first run of a game is sold through and necessitates an additional print run, the graphic will be removed and promos will be avaialbe via special events such as conventions or purchasing through the Cryptozoic e-Store. 

Promo cards are intended to generate excitement for new products and we feel this new policy will provide a hassle free way for fans to get these special promotional cards!

Toshirauma's picture Sara Erickson

Sara Erickson is Cryptozoic Enertainment's National Hobby Channel Manager and has worked with Cryptozoic since March 2012. She has been in the industry for over 7 years and currently owns Rook's Comics and Games in Montana. When she's off the clock, Sara spends her free time playing new games and chatting with customers at her store.