CRYPTOZOIC ENTERTAINMENT LAUNCHES
NEW COLLECTIBLE MERCHANDISE LINES
AT 2015 NEW YORK TOY FAIR
Jeff Parker joins team to head up new business unit
Lake Forest, CA - Feb. 11, 2015 – This year Cryptozoic Entertainment is launching a variety of new products targeted at casual fans, as well as collectors. The new products feature renowned brands such as DC Comics™, Ghostbusters™, Adventure Time™, BONE® and Supernatural™ representing some of the most creative and innovative merchandise in the company’s history. Visit Cryptozoic at the 2015 New York International Toy Fair (Booth #4868).
With this move into the collectible merchandise category comes the addition of new team members Bill Schanes and Jeff Parker. Jeff Parker joins the Cryptozoic team as Creative Director of Merchandise. Jeff previously held a position in the consumer products division at Cartoon Network and possesses extensive experience in brand management, licensing and consumer products. In this new role, Parker will be responsible for planning and development of collectible merchandise product lines.
“I’m excited to be a part of such an innovative and product-focused company like Cryptozoic.” said Parker. “This expansion into merchandise is a great opportunity to build upon the foundation of our existing licensed products.”
Vice President Bill Schanes, previously held the position of Vice President of Purchasing at Diamond Comics. His diverse experience in the comic book and collectible toys industry brings key knowledge to this new business unit. Schanes will oversee the product strategy, licensing and distribution plans for these product lines.
Meet both Bill and Jeff at the Cryptozoic Entertainment booth at the 2015 New York International Toy Fair (Booth #4868).
Founded in 2010, Cryptozoic Entertainment, Inc. is a premier developer and publisher of original and licensed board games, card games, comics and trading cards, including the DC Comics™ Deck-Building Game, The Walking Dead™ Board Game, The Big Bang Theory: The Party Game and The Lookouts comic book. Following a philosophy and core principle of "Fans First," the dedicated gamers and fans of the Cryptozoic Entertainment team are focused on producing fun and amazing products along with epic events that bring all gaming fans together as part of the Cryptozoic community. Visit www.cryptozoic.com for additional product and event information.
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