Cryptozoic Entertainment™ Teams Up With Penny Arcade™
The Lookouts Venture into the Hobby Space!
Irvine, CA 2011—March 15, 2011:Cryptozoic Entertainment and Penny Arcade today announced a newly formed partnership to bring the comic, the Lookouts, to the hobby space! The first product to be released will be the Lookouts digital comic book, followed by a deluxe RPG board game, role playing game, and a digital game for the iPhone, iPad, iPod Touch and Android. The comic will be available fall 2011, with the board game following in early 2012.
“As a longtime fan of Penny Arcade, I was amazed but not surprised by how compelling the Lookouts concept was” says Cory Jones, president and CCO of Cryptozoic Entertainment. “I have known Jerry and Mike for a number years and immediately reached out to Mike when I saw the comic to let him know how awesome I thought it was. I couldn’t be happier to have the chance to work with such a cool property and partner with the guys at Penny Arcade on the Lookouts. We have some amazing products planned and look forward to a long relationship with the Penny Arcade team.”
The Lookouts digital comic will be an extension of the setting that fans know and love. Follow along as the Lookouts go on adventures, learning the ways of the Eyrewood forest and how to live alongside it. With the Lookouts Board Game, players can customize their own Lookouts character and experience the magic as they and their friends navigate the forest and face its challenges. Each player will gain abilities and skills based on the merit badges they earn, becoming more powerful as they cross difficult terrain, face menacing creatures and encounter other hardships. The game will be a hybrid role playing and board game experience.
"I think we always understood that Lookouts was a little bit bigger than we could handle by ourselves," said Penny Arcade's Jerry Holkins. "It was a tremendous relief to be contacted by people who really, really know what they're doing."
Visit www.cryptozoic.com for the most up to date information on the Lookouts digital comic book and board game and the other exciting Lookouts products to come!
About Penny Arcade
Equal parts online comic and commentary, Penny Arcade (www.penny-arcade.com) keeps its finger on the pulse of the gaming industry, prompting conversation and controversy alike from community members to industry experts. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving millions of readers worldwide. In addition to the comic strip and PAX (www.paxsite.com), Penny Arcade has expanded its reach to include a growing line of merchandise, a video game and management of Child's Play (www.childsplaycharity.org), a gamer-driven charity for children that spans the globe.
About Cryptozoic Entertainment
Cryptozoic Entertainment was founded in 2010 on the core principle of “fans first.” The Cryptozoic staff consists of fans who are dedicated to producing the highest quality product and community experience possible. Visit www.cryptozoic.comfor additional product and event information.
©2011 Cryptozoic Entertainment. 16279 Laguna Canyon Road, Irvine, CA 92618. All Rights Reserved.
© 1998-2011 Penny Arcade, Inc.